Data processing

We carry out analyzes of very extensive databases, on the basis of which we prepare optimal and maximum effective sales support tools. By operating on large data sets provided by the client:

• we recognize the current market situation of the client
• we crystallize trends by comparing the following years, looking for repeatability of processes and consumer reactions

Based on the conclusions of the analyzes, we recommend the most effective solutions to support sales – depending on the identified customer needs, these may be, among others: incentive and / or loyalty programs, consumer campaigns such as lottery or competition, and support in the form of mobile applications, web and dedicated applications websites.

We also use the conclusions from data analyzes for the ongoing operation and improvement of the effectiveness of existing programs (also those created by other market participants).