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07 November 2023 (16:24)

Time management in PM’s work and project

Time management in PM’s work and project

In the dynamic environment of creating and coordinating loyalty programmes, effective time management becomes an indispensable element of success. A multi-faceted approach that takes into account the client’s expectations and the user’s perspective, as well as maintaining harmony between work and business relationships, become the foundation of this process.

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06 September 2023 (15:25)

Software life cycle in loyalty programs

Software life cycle in loyalty programs

To ensure the effectiveness and success of loyalty programs, it is essential to have the right software that manages the entire process. In this article, we will discuss the life cycle of software in loyalty programs, i.e. the key stages and aspects that affect their operation.

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01 September 2023 (14:48)

How much loyalty is there in loyalty programmes?

How much loyalty is there in loyalty programmes?

While the term ‘loyalty’ is often used, it is worth taking a closer look at whether loyalty programmes actually contribute to the development of lasting customer relationships. Let’s discover the key elements that can influence the building of authentic loyalty between companies and their customers. Loyalty programmes play an important role in building customer relationships,

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29 August 2023 (17:22)

UX – part 2 – how to get started?

UX – part 2 – how to get started?

The UX Designer’s job is to learn as much as possible about the user we are targeting with the product. To this end, it has a number of research methods at its disposal to achieve this goal. It seems simple, but… which method is best for a particular case? How do you prepare to conduct a survey and how do you find the right candidates to participate?

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28 August 2023 (13:58)

Loyalty pyramid vs. profits generated

Loyalty pyramid vs. profits generated

Customer loyalty is a key element of success in today’s business, as it affects both sales policies and profits generated. A loyal consumer is not only a regular buyer, but also a brand ambassador, attracting new users. Let’s learn about types of loyalty and the consumer loyalty pyramid – an analysis and planning tool.

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24 July 2023 (13:35)

Loyalty programs for the Silver Generation: an opportunity for brands?

Loyalty programs for the Silver Generation: an opportunity for brands?

A well-designed loyalty program builds a community of engaged consumers and improves the economics of the company that uses it. Do brands recognize the potential of consumers aged 60+? Check it out in our subjective review.

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16 June 2023 (15:04)

Technologies used in loyalty programs – what is worth knowing?

Technologies used in loyalty programs – what is worth knowing?

Loyalty programs are tools that help companies increase customer loyalty and encourage more frequent purchases or use of services. One way to make a loyalty program more effective is to provide a web application that will allow users to easily access the program, manage their loyalty points and take advantage of special offers.

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12 June 2023 (17:06)

UX Design – part 1 – user experience design

UX Design – part 1 – user experience design

When designing UX, the designer must ensure that information is easily accessible and organized in a way that allows the user to quickly find what they need. Like an architect, a UX designer takes many factors into account, including user needs, functionality, aesthetics, as well as budget and execution time.

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12 April 2023 (14:45)

How to decide on online shop software?

How to decide on online shop software?

Success in the e-commerce market is not easy – the winner is the one who best responds to the needs of the customer and thinks through the “operation” of the e-store by the employees well. Which shop software should I choose to give myself a chance to succeed?

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31 March 2023 (13:27)

PWA or native app – which to choose when developing mobile apps?

PWA or native app – which to choose when developing mobile apps?

Both technologies – PWA and native apps – have their advantages and disadvantages. Choosing the right option depends on the requirements and needs of the application and its users. The purpose of this article is to provide a comparison of PWAs and native applications in terms of functionality, cost and availability to help you choose

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