A well-functioning sales support or loyalty program is a considerable challenge, even for the most thriving companies in the market. We discuss how to meet this challenge and where to start with Przemek Kończak, a Loyalty Program Expert at Interactive Systems, who has been actively involved in the sales support programs industry for 18 years.

In the dynamic environment of creating and coordinating loyalty programmes, effective time management becomes an indispensable element of success. A multi-faceted approach that takes into account the client’s expectations and the user’s perspective, as well as maintaining harmony between work and business relationships, become the foundation of this process.

While the term ‘loyalty’ is often used, it is worth taking a closer look at whether loyalty programmes actually contribute to the development of lasting customer relationships. Let’s discover the key elements that can influence the building of authentic loyalty between companies and their customers. Loyalty programmes play an important role in building customer relationships,

Customer loyalty is a key element of success in today’s business, as it affects both sales policies and profits generated. A loyal consumer is not only a regular buyer, but also a brand ambassador, attracting new users. Let’s learn about types of loyalty and the consumer loyalty pyramid – an analysis and planning tool.

Loyalty programs are tools that help companies increase customer loyalty and encourage more frequent purchases or use of services. One way to make a loyalty program more effective is to provide a web application that will allow users to easily access the program, manage their loyalty points and take advantage of special offers.