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25 November 2022 (19:28)

Manual testing – chaos or order?

Manual testing – chaos or order?

As the theory of testing says – testing is infinite. Process of software testing should start with preparing test plan. It should include how functionality should exactly work, what parts to cover and also how to test. Testing in IT is divided into manual as well as automatic – both of them has their pros and cons.

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03 October 2022 (17:00)

Effectiveness supported by numbers – how we create loyalty programs

Effectiveness supported by numbers – how we create loyalty programs

For the last 20 years, we have been developing expertise and experience concerning consumer behaviour, sales support tools, as well as data analysis. Thanks to that we can offer currently effective loyalty programs for distributors, retailers, sales representatives, and consumers. Our recipe for a good program! How do we create our sales support programs in

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03 October 2022 (16:55)

Motivation, Big Data, Gamification – how to create loyalty programs with the implementation of the newest technology

Motivation, Big Data, Gamification – how to create loyalty programs with the implementation of the newest technology

Customer loyalty is priceless in this day and age. This means engagement and building a deeper relation between the customer (internal or external) and the brand. In Loyalty 3.0, the foundation of the relationship is motivation, big data gathered and analyzed per unit, as well as gamification.

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03 October 2022 (16:17)

From stamp card to gamification apps – how the customer loyalty programs have evolved

From stamp card to gamification apps – how the customer loyalty programs have evolved

Each brand has the possibility to build a special relationship with its clients by using tools that work great.

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