Loyalty programs have become an indispensable marketing tool, helping businesses build lasting relationships with their customers. These programs not only drive increased sales but also engage customers by offering them various benefits for regular purchases or other desirable actions. In this article, we explore what loyalty programs are and showcase examples of effective programs developed by Interactive Systems.

Contests, lotteries and bonus sales are an excellent tool for engaging customers and building loyalty in sales support programs because of the instant gratification and simple rules. In this article, we will discuss the key steps for organizing a successful lottery, contest or bonus sale as part of a loyalty program.

To ensure the effectiveness and success of loyalty programs, it is essential to have the right software that manages the entire process. In this article, we will discuss the life cycle of software in loyalty programs, i.e. the key stages and aspects that affect their operation.

The UX Designer’s job is to learn as much as possible about the user we are targeting with the product. To this end, it has a number of research methods at its disposal to achieve this goal. It seems simple, but… which method is best for a particular case? How do you prepare to conduct a survey and how do you find the right candidates to participate?

A well-designed loyalty program builds a community of engaged consumers and improves the economics of the company that uses it. Do brands recognize the potential of consumers aged 60+? Check it out in our subjective review.